Daily Need

About Daily Need Group


The story of Daily-Need Group can be compared with a mustard seed that germinates and grows to become an OAK tree.

It all started as Daily-Need Chemist through the dream of Otunba (Dr.) Matthew Oyin Jolayemi, OFR in 1970. It was at 134, Nnamdi Azikiwe Street on Lagos Island. After two years of trading, manufacturing of cosmetics started in Surulere and the first product (PAULINA BEAUTYCREAM) was manufactured on the 19th November 1972, whilst pharmaceuticals were added the following year. The foray into pharmaceuticals commenced with the production of Penicillin Ointment.

The Organization made a giant stride in 1974 by moving into its factory which it still occupies till today on Plot 10, Unity Close, Off Ladipo Street, Matori. This year did not pass away without a landmark achievement. It was in the same year that Daily-Need Toothpaste was launched into the market for the first time.

Vision & Mission

To be a world – class manufacturing company producing premium daily need brands that command market leadership in their respective categories.

Our desire is to create a positive impact on the health of our nation while making available premium brands to the society. Also creating an enabling environment where our workforce is motivated to engage in unorthodox thinking at critical time while we carry along our distributors as stakeholders.

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about any of our products or services.